| Product | → | Solution |
| Promotion | → | Information |
| Price | → | Value |
| Place | → | Access |
Saturday, February 14, 2009
customer-focused marketing
A nominal airway to this customer-focused marketing is glorious as SIVA (Solvent, Content, Ideal, Right). This grouping is essentially the quadruplet Ps renamed and reworded to support a customer direction. The SIVA Hypothesis provides a demand/customer centric edition choice to the well-known 4Ps activity back simulation (fluid, cost, determine, furtherance) of marketing management.
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